FreeWill LabsFreeWill Notes
FreeWill Notes
Product updates, family travel ideas, field notes, and founder letters from FreeWill Labs.
Latest posts
Product Updates
Adventure Quest v1.6: A More Premium Family Adventure Marketplace
What's new in the latest Adventure Quest release, and how the destination collection marketplace is evolving.
July 2026
Family Travel
How to Turn a Local Park Day into a Family Adventure
You don't need a plane ticket to make a memory. A few simple prompts can turn an ordinary park afternoon into something your kids talk about later.
July 2026
Founder Letters
Why I’m Building FreeWill Labs Around Real Family Adventures
A founder letter on why FreeWill Labs is building technology for real family adventures before, during, and after the moment happens.
June 2026
Field Notes
PaddlePin Field Notes: Mapping the Route Is Only Half the Story
PaddlePin is being designed around the full paddle experience: route, workout, and the moments worth remembering.
June 2026
Field Notes
Testing PaddlePin at Oleta: What Makes a Paddle Worth Remembering
Early field notes from testing PaddlePin on the water at Oleta River State Park.
June 2026
Product Updates
Why Adventure Quest Is Moving Toward Destination-Specific Family Adventures
Adventure Quest is moving toward destination-specific collections because real places deserve adventures that feel connected to them.
June 2026
Family Travel
The Hidden Work of Family Travel: Why Family Trip OS Exists
Family trips look magical from the outside, but someone is always carrying the hidden work. Family Trip OS is being built for that person.
June 2026
Field Notes
What Europe Taught Us About Building Better Family Travel Apps
Europe 2026 revealed what families actually need from travel apps when the trip is already happening.
June 2026
Field Notes
Taking FreeWill Labs Into the Field: Europe 2026
FreeWill Labs heads into a real Europe family trip to field-test the ideas behind Family Trip OS and Adventure Quest.
May 2026