FreeWill LabsFamily travel technology
Apps for more meaningful family experiences.
We create intelligent travel tools that help families dream, plan, travel, explore, and remember together.
Family Trip OS
Adventure Quest
Our products
Three products for the whole journey.
One connected family of products for the full family travel experience—lifting the load of family travel with Family Trip OS, making the destination more engaging with Adventure Quest, and remembering time outdoors with PaddlePin.
The operating system for your family's travel life.
Travel together without carrying the whole trip in your head. Family Trip OS turns the plans you already have into a living trip your family can understand, update, and carry with you — lifting the load of getting a real group of humans through a trip.
Less managing the trip. More being on it.
- Organize plans and confirmations
- Understand what matters today
- Keep documents close in Vault
- Get contextual help through Trip Helper
- Preserve the journey through Trip Magazine
Turn every destination into a family adventure.
Adventure Quest transforms sightseeing into collaborative missions, discoveries, photos, and shared memories families can complete at their own pace.
- Real-world missions
- Explore in any order
- Play together as a family
- Capture photos along the way
- Create a recap of the adventure
Record and remember every paddle.
PaddlePin is an outdoor-first companion for recording and remembering paddle adventures — the route, the workout, the wildlife and moments worth a pin, and a recap worth sharing.
- Track your route and distance
- Count the paddle as a workout
- Drop pins for wildlife and moments
- Save a shareable paddle recap
The ecosystem
A better way to travel together
Dream
Save ideas and imagine future journeys.
Plan
Bring reservations, schedules, documents, and family needs into one organized trip.
Experience
Explore destinations together through real-world adventures and shared discoveries.
Together, Family Trip OS and Adventure Quest support the journey before, during, and after the trip.
The full arc
Built for the whole journey.
FreeWill Labs builds products for the full arc of family travel. Family Trip OS helps families organize and navigate the journey. Adventure Quest helps them engage more deeply with the places they visit.
Built by travelers.
These products have been shaped through real family trips involving flights, hotels, trains, cruises, museums, national parks, road trips, reservations, changing plans, remote-work days, and traveling with children.
How we build
Technology should support the experience—not compete with it.
We build tools that reduce mental load, encourage curiosity, and help families stay more present before, during, and after a trip.
Read the founder storyFrom FreeWill Notes
Notes from building travel technology.
Product updates, family travel lessons, destination stories, and behind-the-scenes notes from building travel technology for real families.