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FreeWill Labs

Technology for real-world experiences.

We build products that help people find, plan, experience, and remember real places — a family on a trip, a paddler choosing where to launch, a visitor exploring a campus. The screen stays in a supporting role.

Explore our products Partner with us
Family Trip OS Today screen showing the selected day, weather and local context, and a timeline of the day.Family Trip OS
Adventure Quest home screen with destination search, a featured collection, and unlocked collections.Adventure Quest
Paddleboarders and a kayaker leaving a mangrove launch on calm water.PaddlePin · paddlepin.com
A prospective student and parent looking up at a campus building while following an adventure on a phone.Explore Campuses · scan & explore

Our products

Different products. One belief.

Technology should lead you into the real world, not pull you away from it. Family Trip OS helps a family plan and move through a trip. Adventure Quest turns a place into an adventure — for families in the app, and for institutions through Explore Campuses. PaddlePin helps paddlers find where to go and know what they're getting into.

Family Trip OS Private early access

An AI companion for your family's entire trip.

Explore possibilities and plan in conversation. Family Trip OS turns what you decide into a living trip underneath, keeps what matters close while you're traveling, and helps turn the experience into something your family can keep.

Less managing the trip. More being on it.

  • Explore ideas and plan in conversation
  • A structured, living trip built underneath
  • Today: what matters now, on the ground
  • Vault: documents and details, close at hand
  • Magazine: the trip, kept
Explore Family Trip OS
Family Trip OS Today screen with the day's timeline, weather, and local context.
Adventure Quest Available now

Turn the place you're visiting into an adventure.

Search where you're going, find missions made for that destination, explore in any order, and keep the recap. Missions made for real places — for families with the iPhone app, and for campuses and destinations in the visitor's browser.

  • Real-world missions, made for real destinations
  • Explore in any order
  • Play together as a family
  • Capture photos along the way
  • The adventure becomes a memory
Explore Adventure Quest For campuses →
Adventure Quest screen showing real-world family discovery missions in a destination collection.
PaddlePin Web + iPhone

Find your next paddle.

PaddlePin helps you find where to paddle — and know whether it's a good paddle for you. Browse paddling locations on PaddlePin.com, then record the paddle with the iPhone app.

  • Paddling locations, by region
  • Launches, carry, and route difficulty
  • Hazards and local context
  • Record and journal on iPhone
Explore PaddlePin → How it fits together
Paddleboarders and a kayaker leaving a mangrove launch on calm water.
Adventure Quest Explore Campuses Web · no downloadFor institutions

Turn your campus into an adventure people can start with one scan.

Explore Campuses is the institutional expression of Adventure Quest. Visitors scan a QR code, and the campus opens as a set of missions in their browser — no app download, no account. It complements staffed tours for the visitors who arrive when tours are booked, closed, or outside staffed hours.

  • One scan. No download. No account.
  • Works on iPhone and Android browsers
  • Your campus, your brand, your story
  • Visitors finish with a recap, not just a walk
See Explore Campuses
Adventure Quest web flow: scan a QR code, choose an adventure, then capture discoveries in any order.

The ecosystem

A better way to be somewhere

Plan

Explore ideas and shape the trip in conversation, with the real plan built underneath.

Find

Know where to paddle, and whether it's a good paddle for you, before you load the car.

Experience

Turn a destination — or a campus — into missions people complete on location.

Remember

Recaps, journals, and a trip magazine, so the day doesn't disappear into the camera roll.

Different surfaces — an app, a website, a QR code on a sign — one job: help people get more out of the real place they're in.

The full arc

Built for the whole experience.

Dream Plan Travel Explore Remember

FreeWill Labs builds for the full arc of a real-world experience. Family Trip OS helps a family plan and move through the journey. Adventure Quest helps people engage more deeply with the places they visit. PaddlePin helps paddlers find the right water.

Built by travelers.

These products have been shaped through real family trips, real paddles, and real campus walks — flights, hotels, trains, cruises, museums, national parks, road trips, launches, reservations, changing plans, and traveling with children.

Family Trip OS has been tested on multi-country and domestic family trips
Adventure Quest has been played in real destinations by real families
PaddlePin locations are researched from primary sources and checked on the water
Explore Campuses is being validated with real campus walks before any institution goes live

How we build

Technology should support the experience—not compete with it.

We build tools that reduce mental load, encourage curiosity, and help people stay more present before, during, and after an experience — whether that's a family trip, a paddle, or a campus visit.

Read the founder story
Built from real tripsNot hypothetical workflows.
Tested in the fieldWhere people actually go.
Less screen, more momentThe technology stays in a supporting role.

From FreeWill Notes

Notes from building for the real world.

Product updates, family travel lessons, field notes from the water, destination stories, and behind-the-scenes notes from a small studio.

Read FreeWill Notes