FreeWill Labs
A simpler way to remember every paddle.
Today we're excited to announce the release of PaddlePin, the newest app from FreeWill Labs, now available on the App Store.
PaddlePin was created from a simple idea: every paddle has a story worth remembering.
Whether you're exploring a quiet lake at sunrise, following a winding river, or discovering a new coastline, PaddlePin helps you preserve those moments without getting in the way of the experience.
Designed for paddlers, not just workouts
Many fitness apps record distance and speed, but they often miss what makes paddling special—the places you discover and the memories you create along the way.
PaddlePin combines route recording with a lightweight paddle journal so you can capture more than just statistics.
With PaddlePin you can:
- Record your paddle route with GPS - Capture photos during your adventure - Save notes about each outing - Build a personal journal of your favorite paddles - Share beautiful paddle postcards with friends and family
The goal isn't simply to track where you went—it's to help you remember why each paddle mattered.
Built from real adventures
PaddlePin has been shaped through months of real-world testing on lakes, rivers, and coastal waters. Every iteration focused on making the experience simpler, more reliable, and easier to use while you're actually on the water.
We wanted an app that disappears into the background while you're paddling and gives you something meaningful to look back on afterward.
Part of the FreeWill Labs vision
PaddlePin joins our growing family of travel and adventure products.
At FreeWill Labs, we build software that helps people create meaningful experiences—not spend more time looking at their phones.
Each product supports a different part of the journey:
- Adventure Quest transforms destinations into collaborative adventures for families. - Family Trip OS helps families plan and organize memorable trips. - PaddlePin helps paddlers record, relive, and share their time on the water.
Together, they reflect our belief that technology should enrich real-world experiences rather than replace them.
Download PaddlePin today
We're excited to see where PaddlePin takes you.
If you're heading out with a kayak, paddleboard, or canoe, we'd love for you to bring PaddlePin along on your next adventure.
Download PaddlePin on the App Store
Thank you to everyone who tested early versions, shared feedback, and helped shape the app along the way. This launch is just the beginning, and we're excited to continue improving PaddlePin with new features and ideas inspired by the paddling community.
See you on the water.
