Our products

Technology for real-world experiences.

FreeWill Labs builds products that help people plan a trip, explore a place, find where to paddle, and keep what happened — with the screen in a supporting role.

Explore the portfolio How we build

The portfolio

Different products. One belief.

Technology should lead you into the real world, not pull you away from it. Each product takes a different moment — and a different surface — to get there.

Plan & travelFamily Trip OS

An AI companion for the whole trip — plan in conversation, travel with Today, keep it in Magazine.

Explore a placeAdventure Quest

Turns real destinations into missions families complete on location.

Find the waterPaddlePin

Find where to paddle and know whether it’s a good paddle for you.

For institutionsExplore Campuses

Adventure Quest for campuses — one scan, no download, no account.

Private early access

Plan and travel

Family Trip OS

An AI companion for your family’s entire trip. Explore possibilities and plan in conversation. Family Trip OS turns what you decide into a living trip underneath, keeps what matters close while you’re traveling, and helps turn the experience into something your family can keep.

Plan in conversation; the structured trip builds underneath
Today, Vault, and Magazine for during and after
Private early access through TestFlight

Explore Family Trip OS

Available now

Explore a place

Adventure Quest

Turn the place you’re visiting into an adventure. Search where you’re going, find missions made for that destination, explore in any order, and keep the recap — for families with the iPhone app, and for campuses and destinations in the visitor’s browser.

Real-world, destination-specific missions
Flexible play in any order
Recaps and a lasting Travel Log

Explore Adventure Quest For campuses →

Adventure Quest marketplace — featured and new collections plus family adventures across U.S. cities, Europe, national parks, and cruises

Web + iPhone

Find the water

PaddlePin

PaddlePin helps you find where to paddle — and know whether it’s a good paddle for you. Browse paddling locations on PaddlePin.com, then record the paddle with the iPhone app.

Location directory on PaddlePin.com
Launches, carry, route difficulty, hazards, and local context
Record and journal on iPhone

Explore PaddlePin →How it fits together

Paddleboarders and a kayaker leaving a mangrove launch on calm water

Web · no download

For campuses & institutions

Adventure Quest Explore Campuses

Turn your campus into an adventure people can start with one scan. Visitors scan a QR code, and the campus opens as a set of missions in their browser — no app download, no account. The institutional expression of Adventure Quest.

One scan. No download. No account.
Works on iPhone and Android browsers
Complements staffed tours; from $1,000/year

See Explore Campuses

Adventure Quest web flow: scan a QR code, choose an adventure, then capture discoveries in any order

Product stages

Clear about what is ready—and what is still being shaped.

We release products deliberately. Some are available today, while others are being tested with real families, paddlers, and institutions and refined in the field.

Available now

Publicly released and ready to use.

Private early access

Available to a limited group while core workflows are refined.

In field testing

Actively being tested in the environment where it is meant to help.

One shared philosophy

Technology should support the experience—not replace it.

Each FreeWill Labs product begins with a real need — a family’s, a paddler’s, an institution’s — and is tested in the places where it is meant to help.

Read the founder story