FreeWill LabsPaddlePin Partners
Put more paddlers on the water. Grow together.
Partner with PaddlePin to help people discover great places to launch, paddle, explore, rent equipment, and experience the water.
And when your location helps grow PaddlePin, there can be an opportunity for your organization to participate in the value it creates.
Local knowledge makes paddling better
Finding somewhere to paddle takes more than finding water on a map. Paddlers want to know:
- Where can I launch?
- Is the location beginner friendly?
- What is parking like?
- What can I explore?
- Are rentals nearby?
- What local conditions should I know about?
- Where should I go once I’m on the water?
PaddlePin connects paddlers with places and organizations that know those answers.
The PaddlePin partner flywheel
Your location
Add or verify a great place to paddle.
Real-world discovery
Display PaddlePin through QR codes, your website, rental materials, visitor information, or other channels.
Paddlers engage
People discover the location, use PaddlePin, explore, save places, and potentially purchase PaddlePin products or partner services.
PaddlePin measures engagement
Activity can be attributed to the location or referral channel.
Grow together
Qualifying partners can participate in revenue created through measurable PaddlePin activity.
Three ways to partner
Verified Location
Help paddlers find accurate, useful local information.
Potential benefits
- Verified location details
- Improved launch information
- Local knowledge
- Destination visibility
- Better information for beginners and visitors
Ideal forParks, public launches, paddling clubs, conservation organizations, and local communities.
Sponsored Location
Give your paddling destination or organization enhanced visibility within the PaddlePin ecosystem.
Potential opportunities may include
- Enhanced location presence
- Destination storytelling
- Featured paddling information
- Local tips
- Routes or experiences
- QR integration
- Sponsorship opportunities
Ideal forTourism organizations, resorts, marinas, outfitters, destinations, and waterfront organizations.
Revenue Partner
Drive PaddlePin growth and participate in the upside. Selected partners can use PaddlePin QR codes, digital referrals, physical locations, or other distribution channels to generate measurable PaddlePin engagement. When qualifying activity produces revenue, partners may participate in that attributable revenue.
Potential revenue sources may eventually include
- Premium PaddlePin products
- Paid paddling guides or routes
- Rental or activity referrals
- Booking revenue
- Sponsored destination experiences
- Other PaddlePin paid features
Note on economicsSpecific revenue-share terms are established through individual partner agreements and may vary by partnership type.
Why it’s win-win
Paddlers win
Better information, better discovery, and more confidence getting on the water.
Partners win
More visibility, measurable engagement, potential new customers, and the opportunity to participate in qualifying revenue.
PaddlePin wins
Better local information, stronger distribution, more paddling destinations, and a growing community.
Turn your physical location into a PaddlePin entry point
Partners may promote PaddlePin through:
- Launch-site QR codes
- Rental counters
- Kayaks and paddleboards
- Confirmation emails
- Websites
- Visitor centers
- Hotel/resort activity desks
- Destination materials
- Local paddling guides
Partnership models
PaddlePin is currently working with early partners to shape the program. Models may include:
- Verified locations
- Sponsored locations
- Revenue partnerships
- Destination partnerships
- Featured experiences
- Referral relationships
- Pilot programs
Have a paddling location, destination, or business PaddlePin should know about?
Help people discover the water — and let’s explore how we can grow together.
Become a PaddlePin PartnerBecome a PaddlePin partner
Tell us about your location, organization, or business and how paddlers find you today.
Thanks — we’ve got it.
We’ll follow up within a couple of business days to talk through what a partnership could look like.
Questions in the meantime? concierge@freewilllabs.com