FreeWill LabsFamily Trip Partners
Help families have better trips.
Family Trip brings the information travelers need into the context of the trip they’re actually taking — before departure, during the journey, and while deciding what to do next.
Partner with FreeWill to explore how your destination, experience, or travel service can become genuinely useful within that journey.
Travelers don’t lack information
They have too much of it. Scattered across:
- Confirmation emails
- Screenshots
- Booking apps
- Maps
- Tickets
- Blogs
- Hotel recommendations
- Notes
- Search results
Family Trip is designed to bring the right information into the context of the actual trip. That creates a different kind of partner opportunity.
Become useful in the journey
Potential partner experiences could include:
- Destination guidance
- Arrival information
- Family-friendly activities
- Attraction information
- Local logistics
- Transportation information
- Educational destination content
- Timely trip resources
- Relevant traveler recommendations
Who we want to work with
- Destination marketing organizations
- Hotels and resorts
- Attractions
- Cruise lines
- Tour operators
- Transportation providers
- Museums and cultural organizations
- Travel services
- Family travel brands
- Travel content providers
The FreeWill principle
Useful before promotional.
Family Trip partnerships should make the trip easier, richer, or more enjoyable.
Partner content should earn its place by being relevant to the traveler rather than simply functioning as advertising.
See it in the traveler’s context
The Trip Magazine turns a planned trip into something the family actually reads — the story of the journey, the day-by-day plan, and what matters next.
That context is what a partnership plugs into: not a banner beside a trip, but information that arrives when the family is deciding what to do.
Potential partnership models
Family Trip is currently exploring select partnerships and pilot opportunities. Potential models may include:
- Destination content partnerships
- Travel-service integrations
- Sponsored traveler resources
- Trip-aware destination experiences
- B2B integrations
- B2B2C programs
- Pilot programs
Pricing and commercial structures are determined based on the partnership.
Interested in helping families have a better trip?
Tell us about your organization and the traveler experience you’d like to improve.
Explore a Family Trip PartnershipExplore a Family Trip partnership
Tell us about your organization and the part of the journey you’d like to make better.
Thanks — we’ve got it.
We’ll follow up within a couple of business days to talk through what a partnership could look like.
Questions in the meantime? concierge@freewilllabs.com