FreeWill Labs logoFreeWill Labs Create an Adventure Quest

Adventure Quest Places & Destinations

Turn your place into an Adventure Quest.

Create an interactive experience that encourages visitors to explore, notice more, learn something, and leave with memories of what they discovered.

Create an Adventure QuestSee How It Works
A family pausing on a garden path to look closely at the planting around them

Built for places worth exploring

Adventure Quest can work across:

  • Parks
  • Museums
  • Botanical gardens
  • Historic sites
  • Zoos
  • Resorts
  • Nature centers
  • Downtown districts
  • Tourism destinations
  • Cruise ports
  • Attractions
Visitors exploring a conservatory, a wooded trail, and historic architecture

Add discovery without adding more screen time

Adventure Quest isn’t designed to keep visitors staring at their phones. It gives them a reason to look up.

Visitors use missions to notice architectural details, natural features, art, history, wildlife, hidden places, and stories they might otherwise walk past.

Technology prompts the experience.The real world remains the experience.

A visitor looking up at the stonework of a historic building while a companion follows a mission on a phone

What visitors experience

  • Flexible self-guided exploration
  • Discovery missions
  • Educational and interpretive content
  • Optional photo challenges
  • Real-world observation
  • Personalized adventure recap

What partners get

  • Custom branded Adventure Quest collection
  • Initial mission and experience design
  • QR and direct-link access
  • Hosted mobile experience
  • No additional visitor-facing staffing requirement
  • Content review before launch
  • Ability to update or expand the experience
  • A new family-friendly engagement layer

What Adventure Quest can help accomplish

  • Increase visitor engagement
  • Help families explore independently
  • Bring interpretive content to life
  • Highlight overlooked areas
  • Create seasonal experiences
  • Support educational programming
  • Encourage discovery beyond major attractions
  • Give visitors a memorable takeaway

What it looks like in a visitor’s hands

Scan a code, pick an adventure, and start noticing things. No fixed route, no guide, no waiting for a tour to begin.

The Adventure Quest visitor flow on real app screens: a QR code, a collection listing four adventures to choose from, and a grid of photo discoveries to complete in any order

Real Adventure Quest screens. The Old San Juan experience shown here is a live destination adventure.

How it works

1

Discover

We learn about your place, your visitors, the stories worth telling, and your goals.

2

Design

FreeWill creates the collection, missions, and visitor flow.

3

Review

Your team validates facts, accessibility, branding, and content.

4

Launch

We launch the experience and provide QR assets.

5

Improve

The experience can evolve season by season.

Pricing

Adventure Quest Partner Experience

$2,500 per year

Larger destination systems or multiple distinct experiences can be scoped separately.

Create an Adventure Quest

Includes

  • Branded Adventure Quest collection
  • Initial experience design
  • Hosting
  • QR / direct-link access
  • Ongoing availability

Ready to give visitors a reason to look closer?

Tell us about your place and what you’d like people to notice, learn, and remember.

Create an Adventure Quest

Create an Adventure Quest

Tell us about your place and your visitors. We’ll come back with what a first experience could look like.

We reply from concierge@freewilllabs.com.

✓

Thanks — we’ve got it.

We’ll follow up within a couple of business days to talk through what a partnership could look like.

Questions in the meantime? concierge@freewilllabs.com